How to Increase Website Traffic to Your Online Store and Gain New Visitors with Pinterest
Are you struggling to increase website traffic and looking for fresh, effective strategies? Ever considered Pinterest? Not as a social media platform, but as a powerful tool to increase website traffic and transform casual browsers into customers. Pinterest is an extremely efficient channel that brings new customers to your (virtual or physical) doorstep! As a visual search engine that is primarily SEO-based, Pinterest connects thoughtful planning with brand discovery. It’s where ideas turn into action—and clicks turn into conversions. If you’re looking to attract a new audience and boost traffic to your site, Pinterest is a solid option. Let’s explore how this platform can transform into your go-to tool for driving consistent and high-quality traffic to your site.
Need help with this Pinterest stuff?
We’re here for you! Let’s talk.
Need help with this Pinterest stuff?
We’re here for you! Let’s talk.
Pinterest Traffic = High-Quality, Returning Customers
Pinners are planners, not impulsive browsers. They save ideas, plan months ahead, and revisit saved pins when ready to act. This longer journey leads to high-quality traffic. For instance, users planning for events like Christmas or Halloween begin searching as early as July for costume ideas, school outfits, and gift guides. By the time they click through to your site, they’ve carefully considered their decision, making them more likely to return and convert. When you use Pinterest strategically, the traffic you drive isn’t just abundant, it’s valuable, because it consists of high-quality, returning customers.
How Pinterest Drives Organic Traffic
Pinterest excels as a highly effective platform for directing traffic to your website. Each pin you publish not only showcases your content but also serves as a direct link back to your site. This seamless integration means that people browsing on Pinterest are just a click away from engaging with your website. Very often Pinners will click, hop over to your website, read the info, and then return to Pinterest to continue their exploration.
What’s more, using Pinterest to increase website traffic comes with an added bonus, it boosts your Google ranking too! Frequent interactions between Pinterest and your site signal to search engines that your content is relevant and valuable, boosting your visibility in search engine results. Think of Pinterest as a symbiotic partner: it drives visitors to your site while increasing your site’s visibility on Google. It’s a win-win for traffic and discoverability.
First and Last Click Platform
Pinterest as a whole is a top of funnel platform that captures users during their research phase. Pinners explore ideas for their next purchase, whether it’s a weeknight recipe, a DIY project, or their next vacation. As a ‘first click’ platform, it serves as the initial touchpoint with your brand. It does the heavy lifting to introduce your brand to new users who will pay a visit to your website and are open to new ideas and products.
As well as being great at sparking initial interest, it’s also effective at securing ‘last clicks’ leading to purchases. While the buyer’s journey on Pinterest may take time, the platform’s ability to capture intent at both ends of the funnel makes it quite unique.
Increase Website Traffic with Pinterest SEO
To increase website traffic, mastering Pinterest SEO is essential. Despite its visual nature, Pinterest relies heavily on keyword searches. Here’s how to optimise your content:
- Keyword Research: Use Pinterest’s search bar and tools like Pinterest Trends to discover popular search terms.
- Optimise Descriptions: Include keywords in pin titles, descriptions, and board names.
- Consistency: Regularly post new pins with SEO-friendly content to maintain visibility.
By aligning your pins with the specific keywords and topics that users are actively searching for on Pinterest, you increase the likelihood of your content appearing in their search results. This strategic alignment ensures that your pins are not just seen but resonate with the right audience, those who are genuinely interested in what you have to offer. The result? More targeted traffic, greater engagement, and a higher chance of turning those Pinterest users into visitors to your site who are ready to take action.
Maximise Reach with Pinterest Ads
Pinterest Ads offer another way to increase website traffic. Running advertising campaigns allows you to target users based on keywords, interests, and behaviours. Because the buying journey is different and longer than that of other platforms, accurately measuring ad campaign conversions can be tricky. Pinterest may credit itself for a sale even if the final purchase occurred on another platform. In my opinion, that is totally justified.
Why? Because for all of our clients, on average 90% of website visitors from Pinterest are new users. This means that chances are extremely high that a conversion reported by Pinterest is thanks to the discovery of our clients’ brands on Pinterest first. Also, Pinterest tends to underreport on conversions, especially for high-end products that have a buying cycle that is longer than the maximum 60-day attribution window on Pinterest.
Weekly Escape to a Happy Place
Unlike other platforms, Pinterest isn’t about daily distractions—people tend to visit Pinterest weekly for purposeful browsing. Users visit Pinterest to seek inspiration and plan for the future, making them more receptive to discovering new brands. The platform’s positive, focused atmosphere fosters meaningful interactions, making it a perfect space for businesses to connect with engaged audiences.
It’s also a safe and positive space that users are drawn to when they need break from the chaos of other platforms. Pinterest is their happy place! Unlike other platforms, it doesn’t thrive on enragement for engagement. Quite the opposite. Over the last decade, Pinterest has actually made deliberate choices to engineer a more positive place online. You can read more about it here: Inside Pinterest’s quest to restore internet optimism. And, what’s more, these happy folks are open to discovering brands that they’ve never heard of before, making Pinterest a great platform for brands of any size, even the lesser-known.
Turn Pinterest into Your Traffic Buddy
With its unique blend of discovery, SEO, and intent-driven engagement, Pinterest is a powerful ally in your quest to increase website traffic. By optimising your profile, creating visually compelling pins, and leveraging targeted ads, you can drive consistent, high-quality traffic to your site.
Ready to make Pinterest your brand’s new traffic and customer acquisition weapon?
We’ll handle Pinterest. You enjoy the results.
We partner with our clients to take care of their Pinterest advertising and management. Whether you’re gearing up for a seasonal campaign launch or need ongoing Pinterest ad management, we’ve got you covered. We’ll ensure your campaigns are perfectly timed and effectively targeted, so you can achieve the best possible results on Pinterest. Let’s talk!
You’ll see the value of working with them from day one
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Mary Lumley – Pinterest Marketing for eCommerce & Travel / How to Increase Website Traffic to Your Online Store and Gain New Visitors with Pinterest