Pinterest Ad Management

PINTEREST SPECIALIST  | Expert Pinterest ad management & bespoke strategies for e-Commerce & Travel Brands

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Pinterest Ad Management for Online Stores

People on Pinterest are at the top of the sales funnel. They are in discovery mode and open to discover new brands, ideas and solutions. Pinterest is a resolutely positive place where people search with intent and love to browse around.

We help product-focused B2C and D2C e-commerce businesses get their store in front of new customers. Whatever stage you’re at with Pinterest, we work with you to define the objectives and overall strategic approach that will increase traffic and sales for you. Consistently & Durably.

Whether you’re looking to turn your Shopify product catalog into shoppable product pins on Pinterest or need help running paid ad campaigns, we can help. We work with online retailers and brands in a wide range of industries. Most of our clients sell via Shopify Plus, but we help e-commerce retailers with shops on other platforms too. 

Want to show up in a positive space where people love to discover new ideas?

Unsure how to reach your target audience on Pinterest? Perhaps you’ve tried and are getting average results or you have absolutely no idea how to get started. Especially, since most marketing agencies (including your own?) prefer focusing on other platforms. Chances are that your business is missing opportunities by not paying attention to Pinterest. 

That’s where we come in.

Pinterest is not like other platforms. Marketing and running ads on Pinterest requires a different approach from Google or Facebook. We know Pinterest inside out, because that’s the only thing we do and we’ve been doing it for years. We build a strategy that’s 100% tailored for you and then we’ll manage it all for you.

Our mission: get you more business

Our full-service boutique Pinterest marketing agency has a single mission: help clients create and increase visibility on Pinterest to drive profitability. We work with clients on a long term basis, because that’s how we obtain the best results for our clients.

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Our Pinterest Marketing Services

Every client is different and we build bespoke Pinterest strategies based on your Pinterest maturity, your website content and marketing objectives. We offer one-off and long term Pinterest marketing services, based on our 4-step process. 

Pinterest Ad Management

The most effective way to drive traffic and sales with Pinterest is through paid ad campaigns. We design and optimise campaigns specifically for you, based on your Pinterest maturity, your website content and marketing objectives. They’re built intentionally and strategically to reach your prospective customers and maximise your return on investment.

Typically, we start by designing an overall strategy for your brand (Step 1). Then, based on the proposed strategy, we set up a new account for you or clean up your existing Pinterest account (Step 2). Once this is done, you can opt to manage Pinterest in-house or we can do it for you (Steps 3 & 4). You can read more about our 4-step process here.

FAQ – Pinterest Management Services

Pinterest works best for lifestyle products. Home decor, fashion, fashion accessories, beauty, travel, wellness, sport, health, gardening, food & drinks, parenting are among the most popular topics. How successful you are on Pinterest depends on your overall strategy and criteria such as the quality of your images and your website. Pinterest can send you traffic, but the conversion happens on your website.

The first step of our process helps to determine if your online store is a good fit for Pinterest. If we come across issues that may hamper your marketing efforts on Pinterest, we will be 100% honest with you. We only work with brands that are a good fit. 

We work with online retailers and brands in a wide range of industries in the lifestyle and travel space and that sell their own products (i.e. no affiliate marketing or dropshipping). Most of our clients sell via Shopify Plus, but we help e-commerce retailers with shops on other platforms too.

Pinterest takes a while to ramp up. You have to be patient and give the algorithm time to learn about your products and your business. For most of our clients, we see that things start to take off from about 6 months onwards. To truly give Pinterest a chance to deliver results for you, we highly recommend sticking with it for at least 12 months. The first 3-6 months is a period of groundwork and testing. Advertising on Pinterest is a marathon, not a sprint. 

Minimum suggested ad spend is $50-$100 per day. To build campaign strategies that deliver consistently a minimum monthly ad spend of $3000 is recommended. This is in addition to our account management fee.

Pinterest is not like other platforms. Marketing and running ads on Pinterest requires a different approach from Google or Facebook. We know Pinterest inside out, because that’s the only thing we do and we’ve been doing it for years. We build a strategy that’s 100% tailored for you and then we’ll manage it all for you. We offer a personalized service and work in close cooperation with a dedicated representative at Pinterest.

Yes, as part of a global Pinterest marketing strategy. We do not offer it as a standalone service. 

Yes, that’s included. We create high-quality branded Pinterest graphics for all your organic posts and paid ads.

We measure progress on a monthly basis. The KPIs (Key Performance Indicators) that we track depend on your marketing objectives. At the start of the project, we’ll agree on metrics to measure success. Each month, you receive a report with insights on what we did, the results achieved, and next steps planned.

One-off projects such as creating a Pinterest Strategy Plan or setting up or cleaning up a Pinterest account start at 1250€. For full account management services (this includes daily organic pinning, paid advertising and creation of graphics), on average, our long-term clients invest around 2000€ per month.

Real Results. Happy Clients!

One of the best agency client relationships I have had!

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“They developed and designed a suite of ads that solve problems for each target audience to garner clicks and engagement back to our site to deliver sales. Mary and the team were so insightful when it came to Pinterest and it was a pleasure to work with them.”
Simon Marmot
Chief Marketing, Advertising & Strategy Director

You’ll see the value of working with them from day one

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“Mary and team have, by and large, been one of the best agencies I have worked with. Since working with them, we have seen tremendous growth in revenue from this channel and continue to hit milestones and reduce cost per acquisition.”
David Hernandez
Chief Marketing Officer

We’ve seen engagement increase significantly

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“We love working with them as the process and communication is straightforward, they’re a proactive team dedicated to continually adjusting and adapting to get results, and we know our presence on Pinterest is being managed well.”
Keziah Biggs
Head of Marketing

Brands we’ve helped to increase sales with Pinterest

As a boutique Pinterest marketing agency, we are true Pinterest experts. Pinterest is our specialty, and we’ve mastered it over the years. Our small, friendly team helps online retailers and travel agents boost traffic, leads, and conversions. Marketing and running ads on Pinterest require a unique approach, different from Google or Facebook. We offer a personalised “done for you” service, working closely with a dedicated representative at Pinterest.

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Brands we’ve helped to increase sales with Pinterest

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Mary Lumley - Pinterest Expert
Mary Lumley
Pinterest Expert

Ready to boost traffic and sales with Pinterest?

Curious about marketing your business on Pinterest or our expert services? Click the button below to schedule a 20-minute call with a Pinterest expert and let’s chat!

Let’s talk! Book a call today