Smart travel brands inspire on Pinterest
For many travellers dreaming about their next vacation starts on Pinterest. With new, tailored features just for hotels, rental companies and travel brands, this is the perfect time to shift some of your marketing budget to a positive space where wanderlust truly sparks!
From inspiration to reservation. Get ready to board!
We help hotels and travel companies transform dreamers into lookers and bookers. Here are some compelling reasons why you should consider building your travel brand’s presence on Pinterest:
Inspire early-stage travel decisions
A vast majority of Pinterest users approach the platform with an open mind, eager for travel inspiration but often without a fixed destination. For your travel brand, this is the perfect moment! By curating a selection of compelling images and informative content, you can directly influence these early-stage travel decisions.
High travel intent and value
Travel is a hugely popular vertical on Pinterest. Almost 70 million Pinterest users show an interest in travel content each month. Did you know that they have a much higher travel intent in comparison to users on other platforms? They’re 25% more likely to be travel enthusiasts and twice as likely to have invested over $5000 on upscale travel experiences in the past year.
New features for travel advertising
‘Travel Catalog’ is a brand new advertising format, available for hotels and rental companies, allowing you to easily upload your travel products. Once uploaded, catalog items are turned into ads with details like brand, price, and descriptions. Booking holiday accommodation is now as easy as clicking on an ad, taking them straight to your booking site from Pinterest.
Inspire early-stage travel decisions
A vast majority of Pinterest users approach the platform with an open mind, eager for travel inspiration but often without a fixed destination. For your travel brand, this is the perfect moment! By curating a selection of compelling images and informative content, you can directly influence these early-stage travel decisions.
High travel intent and value
Travel is a hugely popular vertical on Pinterest. Almost 70 million Pinterest users show an interest in travel content each month. Did you know that they have a much higher travel intent in comparison to users on other platforms? They’re 25% more likely to be travel enthusiasts and twice as likely to have invested over $5000 on upscale travel experiences in the past year.
New features for travel advertising
‘Travel Catalog’ is a brand new advertising format, available for hotels and rental companies, allowing you to easily upload your travel products. Once uploaded, catalog items are turned into ads with details like brand, price, and descriptions. Booking holiday accommodation is now as easy as clicking on an ad, taking them straight to your booking site from Pinterest.
More Travel Tools on the Horizon…
Travel Catalogs are initially rolling out for hotels and rental companies. But, other booking types such as flights aren’t too far behind on Pinterest’s to-do list. They’re also working on cool features like deep linking, taking users straight into your travel app. Plus, they’re testing new lead ad formats to help advertisers collect contact details from a high intent audience in a (soon to be) cookieless world.
Pinterest earns revenue solely from advertising. So, when someone books thanks to the platform, there are zero commission or booking fees. Another great reason to start inspiring those travel daydreamers with your travel offers!
Ready to be one of the first to jump on board?
Pinterest Expert
Let’s talk!
Pinterest marketing is our specialty and that is ALL we do. Just Pinterest! We work with online retailers and brands in a wide range of industries.
Want to learn more about how we can help you gain visibility for your hotel, OTA or travel brand on Pinterest? Schedule a 20-minute call with a Pinterest expert. Look forward to meeting you!