How to Promote Your Small Business with Pinterest
What I like about Pinterest is that it works just as well for a small business as it does for large brands. As long as you know your target audience well, you can obtain real business results with Pinterest. You do this by putting discovery tactics in place that will attract your perfect clients. Pinterest is the hidden gem of online marketing.
Need help with this Pinterest stuff?
We’re here for you! Let’s talk.
Need help with this Pinterest stuff?
We’re here for you! Let’s talk.
Here’s how you promote your small business on Pinterest
To attract your perfect client on Pinterest you need to:
So, how do I get people to find my content on Pinterest?
The large majority of searches on Pinterest is still done through keyword search. Even on a visual search engine like Pinterest! One of the keys to Pinterest success is to optimise your boards, pins and profile for search. This is crucial if you want your content to be found on Pinterest.
Rather than focusing on the number of followers, you should focus on engagement with your content. It’s far more important to have good content that people will actually share. It matters to publish good, helpful content on Pinterest. Regularly. People may not be following you, but your content will be shown to them if they are interested in that topic.
How do I promote my small business on Pinterest?
- If you do not have a Pinterest account yet, start here > How to Launch Your Pinterest Business Account in 3 Easy Steps.
- Know what your ideal client is searching for on Pinterest.
- Write about and publish content that solves a problem or provides inspiration for your ideal client.
- Use the words that they use for their search in your pin, board & profile titles and descriptions.
- Create an eye-catching image (2:3 ratio) for your pin. Here’s how to create High-Converting Pinterest images that get clicks!
- Be the first to pin your own content and always pin to the most relevant board first. Your pin will carry the data from this board along with it. It also helps Pinterest to better categorise it. Saving your pin to irrelevant boards may harm its distribution.
- Pin every day, several times a day. There are tools to help you with this. We love Tailwind here, it’s our preferred scheduler.
Good to know!
Website images that have a “Save” button get 5 times more saves from their website than ones that don’t. So make sure you have the Pinterest “Save” button installed on your website. The Pinterest algorithm prefers boards that have more than 50 pins. The boards that are most relevant to your business should contain at least 50 pins.
Leave the Pinning to us!
Keen to get started with Pinterest but short on time or knowledge? Don’t worry—we’re here to help! Our team of Pinterest experts can take the reins, managing everything from content creation to pinning strategy, so you can focus on running your business. Whether you’re looking to optimise your existing Pinterest presence or start from scratch, we’ve got the tools and know-how to drive traffic and increase conversions. Let us handle the pinning while you enjoy the results—get in touch today!
Leave the Pinning to us!
Keen to get started with Pinterest but short on time or knowledge? Don’t worry—we’re here to help! Our team of Pinterest experts can take the reins, managing everything from content creation to pinning strategy, so you can focus on running your business. Let us handle the pinning while you enjoy the results—get in touch today!
Pin for later!
Mary Lumley – Pinterest Marketing for eCommerce & Travel / How to Promote Your Small Business with Pinterest