Your Pinterest account should be one of your best acquisition channels.
Right now it’s probably sitting there doing almost nothing. Maybe it was set up two years ago and drifted. Maybe it’s been on the roadmap and never properly started. I’m Mary Lumley. I take Pinterest off your plate and run it as the acquisition channel it should be.
Pinterest marketing
Pinterest Expert and Specialist for E-Commerce and Travel Brands
You don’t need someone to explain Pinterest to you. You need someone to own it and understand how differently it behaves from Google and Meta.
Hi, I’m Mary Lumley. Most of the CMOs and e-commerce managers at DTC and B2C brands I work with already understand that Pinterest drives high-intent, brand-new visitors. They can see the saves. They can see the traffic. What they need is someone who can turn that activity into structure, strategy, and measurable commercial results, without adding headcount.
That’s what I do. I become your Pinterest person, your fractional Pinterest partner. I handle everything: the strategy, the advertising, the creatives, and the ongoing performance decisions. I make sure you always know what Pinterest is contributing, with clear reporting. No more guesswork about what it’s actually doing for your business.
Some clients start with a single project, an account setup or a focused block of organic or advertising work. Others go straight to full management. No long-term contract either way. You decide what you need.
Pinterest expert
12+ Years Experience
Pinterest SPECIALIST
What this looks like in practice
Every brand I work with has a different starting point. Some have an active Pinterest account but can’t connect the activity to revenue. Others have an account that’s sat dormant for months because there’s never been the right person to own it. Some just need the foundations built properly before anything else. Either way, the potential is obvious, and the missing piece is someone connecting the dots to convert it into traffic and sales. That’s where a dedicated Pinterest specialist makes the difference.
The work that happens before the results show up
Q1 is this travel client’s peak season. This year, bookings were up 121% year on year, the CPA per booking was 37% lower, with a slightly lower budget than the previous year and email signups tripled!
There was no last-minute advertising lever to pull. What made the difference was twelve months of consistent groundwork: building audiences, maturing signals, giving Pinterest time to learn who to re-engage when seasonal demand arrived. The Q1 campaigns generated excellent results because of all-year-round marketing activities on Pinterest.
The compounding effect of consistent, informed decisions
Here’s an example of a health and wellness brand I’ve worked with for over two years. In year one, Pinterest ads delivered a 3x return. By year two, the account had matured, audience targeting had improved, and the same level of spend produced a 4x ROI with substantially higher sales. Over the course of our partnership, CPA dropped by 50%, significantly beating their acquisition costs on other platforms.
That’s what happens when Pinterest has time to build on itself and informed decisions compound over time.
Results from brands I work with
Clients also see a boost in their SEO/GEO rankings from the increase in Pinterest traffic. That’s the compounding effect: Pinterest doesn’t just send new qualified visitors, it strengthens your wider acquisition. I write about this regularly on the Pinterest marketing blog.
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What clients say
“I worked with Mary for a project in the e-commerce space and it was simply put, one of the best client relationships I have had.”
“Since working with Mary, we have seen tremendous growth in revenue from this channel and continue to hit milestones and reduce cost per acquisition.”
“We’ve seen engagement increase significantly over the year as they monitor campaigns, and their suggestions to help improve session times on web pages have been hugely helpful in optimising site performance.”
12+ years as a Pinterest Specialist
I started working exclusively on Pinterest in 2014. Since then I’ve been through every algorithm update, every feature launch, and more trend cycles than I can count. I maintain a direct relationship with Pinterest’s partner team. And I’ve spent long enough as a Pinterest specialist to know when a brand is genuinely right (and ready) for the platform, and when it isn’t. I’d rather tell you the latter than take on work that won’t deliver.
Twelve years in, I still find it a genuinely interesting platform. It’s one of the few places online where people arrive with intent and optimism rather than outrage. That makes it a pleasure to be part of, as well as a highly effective commercial channel. Read more on the Pinterest Marketing blog.
I’m Mary Lumley, a Pinterest Marketing Specialist based in Europe, working with e-commerce and travel brands in markets including the UK, USA, and Australia.
Want to talk through what Pinterest could do for your brand?
I’m always happy to talk. No pitch. If Pinterest isn’t the right focus for your brand yet, I’ll say so.
Common Questions About Working With a Pinterest Expert
What does a Pinterest expert actually do?
I act as a fractional Pinterest partner, owning the channel on behalf of DTC and B2C e-commerce brands, as well as B2B lifestyle brands in the home decor space, using Pinterest to build visibility and generate demand among architects and interior designers. I become your Pinterest person. I handle everything: the strategy, the advertising, the creatives, and the ongoing performance decisions in close cooperation with you. The value is in judgement and decision-making, not just activity.
Some brands start with a single project, an account setup or a focused block of organic or advertising work. Others go straight to full management. No long-term contract either way. You decide what you need.
What types of brands work best with Pinterest?
Visually led, aspirational, or planning-based categories. Home decor, fashion, beauty, gifting, lifestyle, food, and travel are strong fits. Pinterest also works for B2B brands in the home and design space, reaching architects and interior designers. Brands see the best results when they already have traction from other channels and a website that converts.
How long does it take to see results from Pinterest?
Paid campaigns generate traffic within 24 hours and conversions within weeks. Organic visibility builds over three to six months. Pinterest’s compounding effect is what makes it distinctive. Work done today continues driving results months later. Brands that treat Pinterest as a long-term growth channel combining both organic and paid advertising, rather than a short-term campaign, see significantly stronger returns.
Is Pinterest worth it for e-commerce brands in 2026?
Yes, and it’s increasingly so. Pinterest users come to the platform with purchase intent. They’re actively searching for products, planning purchases, and saving ideas for later. That makes it fundamentally different from social platforms where you’re interrupting a feed.
Pinterest also has a much longer content lifespan than Instagram or Meta. A single pin can drive traffic for months, sometimes years, which means your return on effort compounds over time. For e-commerce brands in lifestyle, home, travel, and fashion, it’s one of the most cost-effective marketing channels available. I’ve seen clients achieve a cost per acquisition 30-40% lower than on Meta, with traffic that converts.
When does it make sense to bring in a Pinterest specialist?
When Pinterest has activity but lacks clear ownership, structure, or a connection to revenue. Common triggers: your team knows paid media but not Pinterest specifically, you’ve hit a plateau after initial DIY efforts, or you can see the potential but can’t close the gap between activity and commercial results. Perhaps your account was set up years ago, a few boards were created, and then it drifted.
Something to take into consideration: if your site conversion rate is still weak, that’s usually the priority to address first. A Pinterest specialist can bring qualified visitors, but they can’t fix what happens after they arrive. I typically work with brands that already have traction from other acquisition channels but don’t yet have specialist Pinterest ownership inside the team or their agency setup.
Ready to find out what Pinterest could do for your brand?
No pitch, no pressure. Just an honest conversation about whether Pinterest is the right focus for your business right now.