About Mary Lumley, Pinterest Marketing Specialist
Pinterest Marketing That Gets Results. Because when your business succeeds, so does mine.
Mary Lumley is a Pinterest marketing specialist and fractional Pinterest partner for e-commerce and travel brands, based in Europe and working with clients in the UK, USA, and Australia. She has worked exclusively with Pinterest since 2014.
12+ Years Focused Exclusively on Pinterest
I’ve spent over 12 years doing one thing: helping e-commerce and travel brands get real results from Pinterest. More traffic, more customers, more sales.
I connect your products with people who are actively searching for what you sell. Not scrolling passively, but planning, saving, and buying. Many of them will be discovering your brand for the first time.
I work as a dedicated Pinterest marketing specialist and fractional Pinterest partner, not a generalist agency. That means you get someone who knows Pinterest inside out, working directly with you, not a junior account manager learning on the job.
Whether you need account setup and optimisation, ongoing management, or paid advertising, everything I do is conversion-focused and built around your specific business goals.
My Pinterest Marketing Journey
I first discovered Pinterest in 2012, and it instantly clicked with my creative side. The more I explored, the more I could see that this wasn’t just another social platform. It was a visual search engine with serious commercial potential, and hardly anyone was talking about it.
So I started a blog about Pinterest marketing, one of the first of its kind, writing about what I was learning while still in a full-time corporate career. That blog became the foundation for the business I run today.
Over 12 years later, I work exclusively with e-commerce and travel brands, helping them turn Pinterest into a genuine source of traffic, customers, and sales. I’d love to help you, too.
Three things drive how I work: getting my clients the best possible results, building real relationships with every client, and staying on top of how Pinterest, AI, and search are evolving.


Let’s bring you new customers
Pinterest is a unique search engine where your future customers search for ideas and plan their next purchase. If you’re ready to get your products in front of a fresh, highly targeted audience that’s open to new brands, check out my Pinterest marketing services or book a free discovery call.

Frequently Asked Questions
What makes Mary Lumley different from other Pinterest marketers?
I work exclusively with Pinterest and have done since 2014. That’s over 12 years of focus on one platform, which means I understand how it works at a level that generalist agencies simply can’t match. I offer a highly personalised service as a fractional Pinterest partner, working directly with each client rather than passing accounts to junior team members. My clients are primarily e-commerce and travel brands, so the strategies I use are proven in those sectors.
Which industries does Mary Lumley specialise in?
I specialise in e-commerce and travel. That includes DTC and B2C online retailers in lifestyle, home, fashion, food, and beauty, as well as travel brands. I also work with selected B2B businesses where Pinterest is a good fit, mainly in the home decor space. If you’re not sure whether Pinterest is right for your brand, book a discovery call and I’ll give you an honest answer.
Where is Mary Lumley based and which markets do you cover?
I’m based in Europe and work with clients in the UK, USA, Australia, and across the EU. Most of my client communication happens over video calls and email, so working across time zones is straightforward.
Brands I’ve helped:


Ready to find out what Pinterest can do for your brand?
Book a free discovery call and I’ll give you an honest assessment of whether Pinterest is a good fit for your business, and what results you can realistically expect.
