Pinterest News

Visual discovery powerhouse Pinterest is back for Cairns Crocodiles 2025. With the May 13—15 landmark event set to be better than ever, we’re thrilled to be planning and pinning ahead with our OG partner back on board.

Pinterest has launched the next stage of latest promotional campaign, as it looks to boost awareness among potential ad partners, and maximize take-up of its evolving ad tools.

It seemed there was no turning back, and video was crowned king. But in the ever-swinging pendulum of social media, recent studies show that brands are doubling down on static content.

Looking to get a handle on the latest fashion and beauty trends of the season? This will help. Today, Pinterest has published its latest trend update, which provides insights into the key fashion, beauty and food trends heading into fall.

Some Gen Zers are opening up Pinterest, rather than TikTok, for shopping inspiration. That was according to an on-stage discussion at eTail East among a focus group of Gen Zers known as the “Z Suite,” part of Berns Communication Group. But Pinterest itself has also said that more than 40% of the platform’s users are now Gen Z. […] Now, more brands are considering Pinterest a crucial part of their strategy to reach Gen Z.

Pacsun is marking the debut of its fall “Better in Baggy” campaign with a slew of activations, including a tie-up with Pinterest, that could shore up loyalty among young shoppers.

While other social platforms continue to push random AI features that no one asked for, and face more questions over political content, Pinterest continues to go about its business, steadily increasing its active users and revenue, as per its latest performance update.

Pinterest has released its 2024 environmental, social and governance (ESG) Impact Report as part of its commitment to creating a more “inspired internet and better world”

Billboard is excited to partner with Pinterest to reveal an exclusive board featuring editorial content curated by Billboard’s editors. The boards, brought to you by Pinterest, aims to showcase the multifaceted nature of Latin music, highlighting both its traditional roots and the journey that has resulted in Latin music genres being among the most popular in the world.

Pinterest is developing its own AI text-to-image generation process, though Pinterest’s approach is slightly different to what you’re seeing in other apps. As outlined in a new overview from the Pinterest Engineering team, Pinterest’s “Canvas” model aims to provide generated options for product backgrounds, without altering the product shot itself as the main focus.

Condiments brand Primal Kitchen is hitting the road this month for cooking pop-up in partnership with Pinterest. Called the Colorful Kitchen pop-up, Primal Kitchen and Pinterest will be hosting events in three cities where influencers will serve custom bites and snacks made with Primal Kitchen condiments while also sharing cooking tips.

Pinterest is enhancing its UK sales team with two significant appointments this summer. Caroline Orange-Northey has been named Director or Retail Sales, while Naureen Mohammed will take on the role of Director of CPF Sales.

Pinterest is reimagining its app for the TikTok era. Catering to Gen Z’s demand for video-focused features, the company on Tuesday announced it will now allow users to create short videos of their curated Pinterest boards, designed to be shared on social media.

Pinterest’s chief revenue officer Bill Watkins has told B&T that it was not a “surprise” to him that 2024 was the company’s biggest Cannes ever, citing the growth of its full-funnel offering and its import to marketers looking to reach high-intent customers who in distinctly brand safe environments whilst retaining scale.

In many ways, working with an influencer on Pinterest is very different from marketing on other social media channels. Thus, any brand contemplating influencer marketing for Pinterest will need to change their mindset on how to go about it.

Late last year, luxury brands told Glossy that Pinterest was emerging as an important marketing channel to reach their customers. Now, brands are catching up on to another important demographic they can reach on Pinterest: Gen Z.

Pinterest is introducing Performance+, its version of artificial-intelligence-powered media buying tools similar to Meta Advantage+ and Google Performance Max. “The key difference with Performance+ campaigns from traditional campaigns is that the setup is optimized to drive the maximum performance possible for advertisers on Pinterest with significantly less effort,”

In advance of Cannes Lions, Pinterest is sharing new details about how they are leveraging AI to produce creative, improve campaign performance and measure brand safety for advertisers.

In her first interview since taking on the role of Ganni CEO, Laura Du Rusquec spoke about her priorities for the Danish label — its elevation strategy, its retail expansion and why retaining authenticity will remain key as the brand grows. […] Then, Kelly Emanuelli, head of luxury at Pinterest and Alexandra Bolten-Mercadier, global head of social and content marketing at L’Oréal, delivered closing remarks on the evolving attitudes of luxury consumers online.