Pinterest News

According to Sprout Social’s 2024 content strategy report, more than half of social users think of Pinterest as “more positive” than other platforms. When Bill Ready became Pinterest’s CEO in 2022, he shared his vision for a kinder, more upbeat social network. His plan seems to be working—and it’s keeping advertisers happy, too.

[…] Pinterest’s algorithm is designed to curate content that is interesting to its users, and it can help you capture leads in critical moments of inspiration and intent to purchase. Here’s what you need to know to master the Pinterest algorithm for your marketing strategies.

Pinterest has announced that Soniya Monga is joining as VP of Global Agency Sales. In her role, she will lead Pinterest’s relationships with advertising agencies across the globe by working with key agency decision-makers, developing strategic partnerships, and maximising the adoption of Pinterest’s full funnel suite of ad products.

’Tis the season for predictions, and today, Pinterest has published its annual listing of predictions based on user engagement and interest over the past 12 months. Pinterest Predicts 2025 comes with its own mini-site, which provides a visual overview of all of Pinterest’s trend forecasts.

[…] Wu scooped the Grand Prix at B&T’s 30 Under 30 Awards earlier this year. The Grand Prix category is awarded to one exceptional talent by Vevo. B&T chatted with Wu to hear more about her journey and how she has paved the way for important social and cultural initiatives at Pinterest.

Pinterest has added some new ad options for the holidays, while it’s also launched a new “Festive Season Hub” to help guide businesses through the Pin ads process.

The social media platform is banking on curated gift lists from the likes of Alicia Keys and Wirecutter to win shoppers this season. Looking to position itself as a holiday gifting destination, Pinterest has launched new holiday shopping features and introduced more than 1,000 gift guides on its platform spanning categories like beauty, travel and gaming […].

Pinterest has added some new features to assist in your holiday shopping search, including custom product wishlists, expanded Gift Guides from famous users, and a new way to save items from Gift Guide displays.

Pinterest has shared its latest performance update, posting a solid increase in revenue, and reaching a new record high in usage. Which has the platform well-placed for the holiday shopping surge.

Winning at the The Drum Awards for B2B in the TV and Film category is Pinterest with a campaign that managed to shift the perception of the social media platform among advertisers. Here is the award-winning case study.

Pinterest’s vice-president of performance, Matt Crystal […], joins host Jack Benjamin to discuss Pinterest’s lower-funnel strategy, why AI performance tools are useful for advertisers of all sizes and why he believes Pinterest offers a healthier alternative to the “toxicity” of other social media.

Pinterest first established its “PinFlex” flexible work model in 2022, allowing employees to choose whether to work in-person or remotely from anywhere in the country. Doniel Sutton, the CPO of Pinterest, tells Fortune that all 4,500 global workers can fully work from home—but they still have access to the 22 offices located across North America, Latin America, Europe, and the Asia Pacific.

[…] According to Pinterest data from May, Gen Z is its fastest-growing audience, making up more than 40% of Pinterest’s global monthly users. Pinterest’s newer advertising capabilities have also created a prime opportunity for brands.

Having nipped at Meta’s and Google’s heels for years, Pinterest is finished with being the underdog. It’s been getting very “serious” about its investments in lower-funnel advertising products, says Pinterest CRO Bill Watkins on this week’s episode of AdExchanger Talks.

Looking to get a better handle on Pinterest ads heading into the holiday season? This could help. This week, Pinterest is running a “Create a winning holiday campaign strategy” webinar, which will  cover off on all the key aspects of Pin advertising, and building an effective campaigns.

The platform has shared its latest insights into key Halloween search trends, which points to what people are most interested in, and where interest will be this season.

Image inspiration and shopping site Pinterest is the latest tech company to roll out generative AI products to its advertisers, following similar moves by Google, Amazon, and others. At its Pinterest Presents advertiser event on Tuesday, the company unveiled new features for its Pinterest Performance+ suite, which includes both automation and AI. The latter which will now allow advertisers to turn white, blank, or flat backgrounds into lifestyle imagery.

Yesterday, Pinterest’s Presents show revealed a series of smarter new initiatives and products to deliver advertisers better performance at the bottom end of the funnel — as well as a forthright announcement to the market about advertisers and agencies’ responsibility to the wellbeing of users.

Pinterest created an engaging format with collages last year, which allows users to combine images and cutouts to create new content. The company is now banking on people creating more of them by introducing a Remix feature.

Just last week, Instagram announced new features and privacy settings to help parents better protect their teens on its platform. Child development experts, teen safety advocates, and the media lauded the announcement. I too commend Instagram for doing the right thing. But the truth is parents don’t need more safety settings: Only 39% say they use them. What parents really need is an effective and accurate age-verification system to keep their kids from lying about their ages to access the darker corners of the Internet.