Pinterest News

Pinterest and Ecommerce Equation have announced a strategic partnership to empower ecommerce founders and brands to unlock growth through Pinterest’s platform, ahead of the 2025 holiday retail season.

Pinterest has released its first ‘Evolution of Men’ report, revealing how Gen Z and Millennial men are increasingly using the platform to shape and inspire their purchasing behaviour across wellness, style, tech, finance and fatherhood.

[…] According to its evangelists, AI gives creatives inspiration on tap and the production capabilities to turn that inspiration into reality. But while a blossoming of creative thought and production may seem net positives for the industry, Pinterest’s VP of global creative, Xanthe Wells, believes that we may stray farther from the light thanks to the technology.

Pinterest global CMO Andréa Mallard said it’s ‘absolutely unacceptable’ that social media makes people feel worse.

Vogue Business joined Pinterest, Gap, Diageo and JPMorgan Chase at the Pinterest Manifestival during Cannes Lions to discuss emerging trends among the next generation of consumers.

Habitat and Pinterest are teaming up to invite the nation to see homeware differently with ‘The Home of Attention’, a storytelling series that shows how to transform everyday spaces with just a few well chosen pieces.

Pinterest has provided some new tips to help brands align with its evolving visual search tools, and the changing habits of users as they browse the platform for relevant product matches.

Pinterest has launched its first-ever product collaboration, with the platform co-branding a new product from Chamberlain Coffee, the coffee company founded by influencer Emma Chamberlain.

Pinterest and grocery delivery platform Instacart have announced a new partnership that will enable Pinterest advertisers to target their ads based on Instacart engagement data, while also making Pinterest ads directly shoppable via the Instacart platform.

e.l.f. Cosmetics, a brand from e.l.f. Beauty, has introduced ‘colour e.l.f.nalysis’, an immersive digital experience for personalised beauty. With this tool, users can discover makeup shades that harmonise with their unique features and get matched with a curated Pinterest board featuring shoppable e.l.f. products tailored to them.

Pinterest has announced a new partnership with affiliate shopping platform LTK, which will see the best-performing image posts from LTK automatically cross-posted to Pinterest as well.

Pinterest has announced some new AI-powered display and discovery tools, to help marketers showcase their products, and tap into the latest relevant trends in their sector.

Pinterest is rolling out a suite of new AI driven ad solutions, with the aim of making it easier for advertisers to tap into emerging trends and meet consumers at every stage of their shopping journey. As part of Pinterest Ad Labs, it is piloting auto-collages which, it claims, allows advertisers to turn their existing product catalogue into thousands of new shoppable collages in minutes.

Pinterest has outlined its latest timeline ranking model update, which it says has increased user engagement and time spent significantly over the previous system.

Pinterest has shared its latest listing of rising trends, based on search activity and engagement in the app. Pinterest trends can indicate significant shopping interest, as users look for related products to help them take part in these trends, and engage with new hobbies. As such, it’s worth noting the latest Pin activity, in relation to your own products and potential marketing angles.  

[…] as Meta signs new sports partnerships, and X integrates gameday activations, Pinterest is also looking to dip into sports engagement, through a new sponsorship deal with the New York Liberty of the WNBA.

Pinterest is still a minor line item on most media plans, but agency execs say that could change fast if its ad platform keeps evolving.

Pinterest has apologized for a recent wave of “over-enforcement” that erroneously deactivated many accounts. The platform has experienced some weird moderation issues in recent weeks, and outraged users reported their accounts had been suspended without warning or explanation. In response to many appeals, the platform cited unspecified community guideline violations.

Pinterest says a suite of new lower-funnel products like its AI tool Performance+ make it a top contender to take digital ad revenue away from Google and Meta. Its latest earnings report, which revealed global revenue hit US$855 million, backs up the claim.