Pinterest Marketing Services for E-Commerce and Travel Brands
PINTEREST SPECIALIST FOR E-COMMERCE & TRAVEL SINCE 2014
Pinterest marketing
Mary Lumley is a Pinterest specialist offering Pinterest marketing services for e-commerce and travel brands, including account setup, management, and advertising.
You’re probably here because Pinterest isn’t delivering what it could (or should!). Maybe it’s active but not connected to revenue, or nobody in-house has the time or expertise to own it properly. The potential is there, but it needs specialist ownership. That’s the gap I close for you.
I handle Pinterest strategy, organic content, and advertising as a single, joined-up channel. One Pinterest specialist, one point of contact, no handoffs between departments.
Some clients start with a single project, an account setup or a focused block of organic or advertising work. Others go straight to full management. No long-term contract either way. You decide what you need.
How I work with clients
Hi! I’m Mary. I operate as your fractional Pinterest partner, which means I own the channel on your behalf, working in close cooperation with you and your team, without adding headcount. My Pinterest marketing services cover strategy, advertising and Pinterest account management.
In practice, that looks like regular communication, transparent reporting, and joint decision-making on strategy. You always know what’s happening on Pinterest and why. I maintain a direct relationship with Pinterest’s partner team across the markets my clients operate in, including the UK, USA, and Australia, which means direct support and early access to new features.
You work directly with me, not a team or account manager. I’m Mary Lumley, and I’ve spent over 12 years focused exclusively on Pinterest for e-commerce and travel brands. If you’d like to know more about when specialist Pinterest support makes sense, I’ve written about that separately.
What Your Brand Actually Needs
Every client I work with has a different starting point. Some have a Pinterest account that’s been dormant for months because nobody owns it. Others are running ads but can’t connect the activity to revenue. Some need the foundations rebuilt before anything else makes sense.
During the discovery call, we talk through where your brand is right now with Pinterest, and if you’d like to explore how I can help, I’ll share my honest view on which services make sense to start with, and in what order. Most brands need a combination of the three below, phased to match their starting point. Start with one, add the others when it makes sense, or go straight to full management. There’s no long-term contract.
Pinterest Account Setup and Optimisation
A Pinterest account without clear strategy behind it will always underperform. I build (or rebuild) your Pinterest profile so it’s properly structured, search-optimised, and aligned with your brand. This is the foundation that organic content and advertising both depend on.
€1,250 one-time
Pinterest Account Management: Daily Organic Content
Organic content is the backbone of Pinterest marketing. I create and publish fresh, keyword-rich pins daily to build your visibility in search results and grow your reach month after month. The organic work done today is still driving traffic months later. It’s also the best testing ground for creatives before putting ad spend behind them.
Starting at €950/month
Pinterest Advertising Campaign Management
Pinterest advertising doesn’t work like Meta or Google advertising. The targeting, the creative, the timelines, and the measurement all need a different approach. I design and manage campaigns built specifically for how Pinterest works, including shopping ads, catalogue campaigns, awareness campaigns, and retargeting.
Starting at €1,250/month
RECOMMENDED
Full Pinterest Management
Many clients eventually combine all three services, but plenty start with just one. Full management is where the compounding effect is strongest, with organic and paid reinforcing each other over time. There’s no long-term contract. You continue working with me because I’m delivering value, not because you’re locked in.
Starting at €1,950 p/month
Includes account setup, daily organic content, and advertising management
How It Works
Whether you start with a single service or go straight to full management, the process follows the same structure: understand your situation, build a plan, execute it, and report on what’s actually happening.
Discovery Call
A no-pressure conversation about your goals, audience, and current Pinterest situation.
Strategy & Plan
Research into your brand, competitive landscape, and audience. A clear roadmap.
Setup & Build
Build or rebuild your account, establish systems, launch organic content or campaigns.
Execute & Report
Ongoing management with monthly reporting. You always know what’s working and why.
What Clients Say
“We have seen tremendous growth in revenue and continue to reduce cost per acquisition. I wouldn’t hesitate to work with Mary. You’ll see the value of working with her from day one.”
Common Questions About Pinterest Marketing Services
What types of e-commerce businesses do you work with?
Primarily DTC and B2C online retailers in the lifestyle and travel space, as well as B2B home decor brands. My clients sell their own products (no affiliate marketing or dropshipping) and use a range of e-commerce platforms including Shopify, Adobe Commerce, Salesforce Commerce Cloud, and WooCommerce. I typically work with established brands that are already driving conversions and want to add Pinterest as a serious acquisition channel, not a side experiment.
What makes working with a Pinterest specialist different from using an agency?
I’m Mary Lumley, a dedicated Pinterest specialist with over 12 years of exclusive focus on Pinterest marketing for e-commerce and travel brands. You work directly with me, not a junior account manager. I maintain a direct relationship with Pinterest’s partner team across the markets my clients operate in. I only take on clients where I’m confident Pinterest can deliver a meaningful return. If it’s not the right time or the right fit, I’d rather tell you that upfront. You can read more about when it makes sense to hire a Pinterest specialist.
How long should I commit to Pinterest marketing?
There’s no long-term contract and the terms are flexible. That said, Pinterest rewards consistency. Paid campaigns generate traffic immediately and conversions within weeks, but the real compounding effect kicks in from around six months onwards. I recommend planning at least 6-12 months to give the channel time to mature and deliver its full potential.
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Ready to find out what Pinterest could do for your brand?
No pitch, no pressure. Just an honest conversation about whether Pinterest is the right focus for your business right now.