Pinterest Account Setup and Optimisation for E-Commerce and Travel Brands
For DTC, B2C, and B2B e-commerce brands in the lifestyle, home, and travel space.
Pinterest marketing
Mary Lumley is a Pinterest marketing specialist offering Pinterest account setup and optimisation services for e-commerce and travel brands.
A properly structured Pinterest account is the foundation everything else depends on
Whether you’re starting from scratch or cleaning up years of inconsistency, your Pinterest profile needs to be search-optimised, strategically structured, and aligned with your brand before organic content or advertising can perform properly.
Not sure where to start, or don’t have the time to do this properly? I handle the full setup, so your account is ready to drive results from day one.
Why An Optimised Pinterest Account Matters
Build a solid Pinterest marketing foundation
Your profile structure, board architecture, and keyword optimisation determine whether Pinterest’s algorithm understands your brand. Without this, organic content won’t gain traction and paid campaigns won’t reach the right audience. I build an SEO-driven profile that combines strategic keywords and branded content, creating a solid foundation to drive traffic and conversions.
Get Your Products Found on Pinterest
Pinterest is a search engine where millions of people search for ideas and products. If they can’t find you, they can’t buy from you. My Pinterest account optimisation is designed to make sure your products show up in the right places.
Your Pinterest Profile, Designed to Convert
Your Pinterest profile is a virtual extension of your store. I design it to showcase your products and brand clearly, making it easier for Pinterest to match you with the right customers ready to explore or buy.
What’s included in Pinterest account setup and optimisation
Your Pinterest profile and boards are more than just a collection of pins. They’re your chance to show visitors (and the Pinterest algorithm) who you are and what you offer. A properly structured, search-optimised account is what gets you found in Pinterest searches. Here’s what’s included:
€1,250 one-time
Common Questions About Pinterest Account Setup
Do I need an existing Pinterest account to get started?
You’ll need a Pinterest Business account (it’s free to create), but it doesn’t need to be set up or optimised. Once you’ve created it and granted me access, I handle everything from there. If you already have an account that’s been neglected or poorly structured, the setup phase covers the full cleanup and rebuild.
Can I maintain and grow the account myself after setup?
Yes. After setup, you’ll have a well-organised, search-optimised profile that’s ready to attract your target audience. I also include a 30-minute strategy call to walk you through how to maintain and build on what’s been created. That said, most clients find that consistent daily organic content and advertising are what turn the foundations into actual results. Many move into ongoing Pinterest account management or advertising once the setup is complete. If you’re unsure whether ongoing support is something you need now or later, I’ve written about when specialist Pinterest support makes sense.
Do I need all three services, or can I start with just one?
You can absolutely start with one. Account setup is often the natural starting point, especially if your profile has been dormant or was never properly structured. Once the foundations are in place, you can add organic management, advertising, or both. During the discovery call, I’ll recommend what makes sense for your situation and budget. There’s no pressure to commit to everything at once.
Most of my clients combine all three services
Full Pinterest management includes account setup, daily organic content, and advertising management working together. This is where the compounding effect happens. Organic and paid reinforce each other over time, and the results build month after month.
There’s no long-term contract. You continue working with me because I’m delivering value, not because you’re locked in.
Why work with a dedicated Pinterest specialist?
I’ve spent over 12 years focused exclusively on Pinterest for e-commerce and travel brands. You work directly with me, not a junior account manager at an agency. I maintain a direct relationship with Pinterest’s partner team across the markets my clients operate in, including the UK, USA, and Australia, which means direct support and early access to new features.
I only take on clients where I’m confident Pinterest can deliver a meaningful return. If it’s not the right time or the right fit, I’d rather tell you that upfront.
What Clients Say
“Since working with Mary, we have seen tremendous growth in revenue from this channel and continue to hit milestones and reduce cost per acquisition.”
“We’ve seen engagement increase significantly over the year as they monitor campaigns, and their suggestions to help improve session times on web pages have been hugely helpful in optimising site performance.”
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Ready to find out what Pinterest could do for your brand?
Not sure if your Pinterest account needs a setup, a cleanup, or something else entirely? Let’s talk it through. No pitch, no pressure.