Pinterest Advertising for E-Commerce and Travel Brands
For DTC, B2C, and B2B e-commerce brands in the lifestyle, home, and travel space.
Pinterest marketing
Mary Lumley is a Pinterest marketing specialist offering Pinterest advertising services for e-commerce and travel brands.
Pinterest advertising doesn’t work like Meta or Google advertising
The targeting, the creative, the timelines, and the measurement all need a different approach. Applying Meta tactics to Pinterest is one of the most common reasons early Pinterest ad tests fail. Pinterest reaches people while they’re actively planning, researching, and comparing options. That’s a fundamentally different advertising environment, and it needs a strategy built specifically for how the platform works.
I design and manage Pinterest advertising campaigns built around your specific goals, products, and timelines. Shopping ads, catalogue campaigns, awareness campaigns, and retargeting all play different roles depending on what you’re trying to achieve. Every campaign is monitored and optimised on an ongoing basis. No set-and-forget.
How Pinterest advertising grows your brand
Design & Launch Advertising Campaigns
I design ad campaigns focused on delivering real results. From creating eye-catching visuals to writing SEO-optimised copy, every element is crafted to engage your audience. Strategic targeting ensures your ads connect with the right people at the right time.
Promote Products with Shopping Ads
Once your product catalogue is connected, I use shopping ads to dynamically retarget website visitors, re-engage abandoned carts, and promote specific product groups to drive more sales and conversions.
Ongoing Campaign Management
Once launched, I continually monitor and optimise each campaign and each ad. From strategy creation to performance tracking and reporting, the goal is to grow visibility for your products so that Pinterest brings you more business.
Real results from Pinterest advertising
Increase product sales with Pinterest
These results from one of my clients show what’s possible with the right Pinterest advertising strategy. Over the course of our partnership, sales and ROI increased, CPA dropped significantly, and Pinterest outperformed acquisition costs on other platforms. All through ongoing campaign optimisation and informed decision-making over time.
Boost traffic and attract brand-new visitors
These two clients, one in travel and the other in luxury hardware, gained significant traffic growth from Pinterest over a 12-month period, bringing in 70-90% first-time visitors. Increased visits from Pinterest to their website also signal to search engines that their content is relevant and valuable, which boosts their Google ranking too. Pinterest doesn’t just send new qualified visitors. It strengthens your wider acquisition.
What’s included in monthly Pinterest advertising
Organic content lays the groundwork, but paid advertising is where Pinterest’s commercial potential really shows. Campaigns are optimised for your specific goals, whether that’s driving traffic, increasing sales, or building brand awareness. Advanced targeting ensures your ads reach the users most likely to convert. Here’s what’s included:
Starting at €1,250/month
Common Questions About Pinterest Advertising
How is Pinterest advertising different from Meta or Google advertising?
Pinterest advertising does not behave like Meta advertising, and applying the same techniques leads to disappointing results. Meta interrupts people while they scroll. Pinterest reaches people while they are actively planning, researching, and comparing options. That changes how targeting, creative, budgets, timelines, and measurement need to work. Content also has a much longer lifespan on Pinterest, often driving traffic for months, and a large share of visitors arriving from Pinterest are completely new to the brand. Because Pinterest sits earlier in the decision journey, success depends less on short-term optimisation tactics and more on building structured visibility over time. That’s often why early Pinterest tests inside otherwise strong paid media programmes don’t reflect the platform’s real potential.
How do you measure the success of Pinterest advertising?
I provide a monthly performance report covering campaign results, what was optimised, and what’s planned next. We also have a monthly strategy call to talk through the numbers together. Beyond the standard metrics like impressions, clicks, and conversions, I look at cost per acquisition trends over time, the percentage of new visitors arriving from Pinterest, and how Pinterest is contributing to your wider acquisition mix. Because last-click attribution underreports Pinterest’s real impact, I also help you understand the broader picture of what the channel is actually delivering.
How long should I commit to Pinterest advertising?
There’s no long-term contract. Paid campaigns generate traffic almost immediately and conversions within weeks, but the real shift happens from around six months onwards. That’s when the account has enough data, audiences have matured, and the algorithm has learned who to show your ads to. Brands that commit to at least 12 months see significantly stronger returns than those treating Pinterest as a short-term test. This is a compounding channel, and the longer you invest, the better the returns.
Most of my clients combine all three services
Full Pinterest management includes account setup, daily organic content, and advertising management working together. This is where the compounding effect happens. Organic and paid reinforce each other over time, and the results build month after month.
There’s no long-term contract. You continue working with me because I’m delivering value, not because you’re locked in.
Why work with a dedicated Pinterest specialist?
I’ve spent over 12 years focused exclusively on Pinterest for e-commerce and travel brands. You work directly with me, not a junior account manager at an agency. I maintain a direct relationship with Pinterest’s partner team across the markets my clients operate in, including the UK, USA, and Australia, which means direct support and early access to new features.
I’m not driven by ad commissions. I focus on strategies that work for your brand, not just what increases spend. I only take on clients where I’m confident Pinterest advertising can deliver a meaningful return. If it’s not the right time or the right fit, I’d rather tell you that upfront. You can read more about when specialist Pinterest support makes sense.
What Clients Say
“Since working with Mary, we have seen tremendous growth in revenue from this channel and continue to hit milestones and reduce cost per acquisition.”
Trusted By
Ready to find out what Pinterest advertising could do for your brand?
No pitch, no pressure. Just an honest conversation about whether Pinterest advertising is the right focus for your business right now.