Monthly Views on Pinterest: Ego Booster or Sales Predictor?

You know that number near the top of your Pinterest bio? The one that says how many monthly views you’re getting? Ever wondered if they are a helpful business signal, or just a vanity metric? Monthly views on Pinterest can be a valuable visibility metric for your online store, provided you know how to connect the dots. Read on to find out how to interpret monthly views and pair them with metrics that move the needle.

What are monthly views on Pinterest?

Let’s start with a quick definition: monthly views (also known as monthly unique viewers) reflect the number of times your content appeared on someone’s Pinterest feed in the last 30 days. This includes both organic and paid content. It also includes Pins you’ve saved from others, so not all that view count is due to your original content.

This number is visible to everyone who visits your Pinterest profile, which to some extent, makes it a credibility signal. And yes, it’s a good sign if the number is high! It suggests Pinterest is actively distributing your content. When you have strong monthly views, it means:

• Pinterest is distributing your content (great for reach).
• You’re likely showing up in relevant keyword searches.
• You have the potential to move viewers further along the customer journey.

However, monthly views say nothing about actual engagement or sales. People may have seen your Pins… or maybe they scrolled right past them. Worse still, the views could be for content you didn’t even create.

The monthly views are helpful as an indicator that Pinterest is distributing your content. However, what they don’t tell you is how many of those views actually convert into website visitors.

To find out which proportion of these views are for Pins to your website, checking the last 30-day impressions in Pinterest analytics will give you an idea of the volumes for each:

In the example above, the account gets a high number of monthly views, 560K to be exact, but most of those come from third-party Pins they’ve saved, not their own. Their original Pins only make up 37% of the total views (323K). That’s not necessarily a bad thing, as long as those 323K impressions are driving some kind of engagement.

It clearly shows that monthly views alone don’t tell the whole story. At the end of the day, the goal of posting on Pinterest is to grow your business. If people are seeing your Pins but not clicking, saving, or taking action, it’s time to rethink your Pinterest tactics.

What to track alongside monthly views

Monthly views can give you a general sense of how visible your content is on Pinterest. Since they’re based on a 30-day rolling window, the number can shift depending on things like seasonal trends, viral Pins, or even changes to the Pinterest algorithm.

But while monthly views show you if your content is getting seen, they don’t tell you how people are interacting with it. That’s why it’s a smart idea to check your Pinterest Analytics regularly, ideally once a month, to get the full picture of what’s working.

Here are the e-commerce KPIs to track alongside your monthly views to help you understand if/how monthly views are contributing to your bottom line:

Engagement matters

As well as looking at numbers, it’s also a good idea to look at rates for all of these metrics. Rates give you meaningful performance insights about the overall effectiveness of your pinning tactics.

Increasing engagement on Pins is one of the best ways to signal to the Pinterest algorithm that your content is worth showing. Engagement rates on Pinterest are based on total impressions:

What’s your average engagement rate for the last 30 days? How is this engagement split among Clicks, Saves and other Engagement types? Keep track of these numbers in a monthly log and use them as a benchmark to improve on. 

Engagement rates vary enormously and depend on several factors: the quality of your Pin image, the keywords used in the title and description, and how well the content aligns with what users expect when they click through.

Also, if someone lands on your site and finds it slow to load, not mobile-friendly, or off-message from what the Pin promised, they’re far less likely to engage further or save it to their board.

That’s why it’s worth checking in each month to see what’s working, and testing a few new tactics to boost engagement on your Pins.

Use monthly views to spot early wins

Think of monthly views as the tip of the iceberg. They’re your first indicator that your content is being seen, especially useful when testing new formats or seasonal trends.

For example:

• Just launched a new summer product line? Monitor monthly views to see if your content is gaining traction.
• Trying a new pin format like video or carousel? Spikes in monthly views may signal it’s catching attention. This happened to one of our clients recently. We shortened the duration of an existing video and it went viral!
• Optimised your pin titles with fresh keywords? If monthly views jump, your SEO efforts may be paying off.

From there, dig deeper into metrics to uncover the underlying cause(s) of fluctuating monthly views.

Top Pins

Top Pins in the Pinterest Analytics Overview section give you a good idea which of your pins resonate with your Pinterest audience. You should regularly check this data to check how your Pins are doing and adjust your tactics whenever necessary. Identify which of your own Pins are most popular. You could share these more often. Refresh them by creating new images and then share them again.

Check Top Pins for all the content you shared (i.e. your own and 3rd party pins). Do you mainly see other people’s Pins here? Take a closer look and try to identify why they are doing so well. Is it possible to apply this to your own pinning strategy? 

Are you using the right keywords, so that your Pins turn up in the desired search results?

Pinterest Metrics for e-Commerce – Your Quick Guide:

Dig into Pinterest data with GA4

Google Analytics is a powerful tool for understanding how Pinterest drives traffic to your website through standard reports and searchable insights.

Monthly Views on Pinterest – Key Takeaways

Monthly views on Pinterest do matter, but they’re not the finish line. The goal isn’t just to rack up impressive monthly view numbers to show off. The goal is to build a Pinterest strategy that consistently drives qualified traffic to your e-commerce site and to convert that traffic into customers.

Whether your monthly viewer number is high or low, it is important to understand that this by itself is NOT a sufficient measure of your success. They’re telling you that people are being shown your content. Now it’s your job to give them a reason to click, save, and shop.

Your e-commerce Pinterest playbook:

Start blending visibility with intentional performance tracking to convert curious Pinners into website visitors and new customers.

Learn more about how Pinterest can be an excellent source of traffic to your website in Pinterest Traffic Magic: Transforming Browsers into Buyers!

Pin for later!

Mary Lumley – Pinterest Marketing for eCommerce & Travel / Monthly Views on Pinterest: Ego Booster or Sales Predictor?