Pinterest Marketing for Service Providers: How to Turn Pins into Leads
Think Pinterest marketing works best for e-commerce? Think again! Marketing for service providers can be highly effective on Pinterest too! Every day, people use Pinterest to plan big life changes: buying a home, finding inspiration for their next vacation, preparing for the arrival of a baby, planning their retirement, renovating their dream kitchen, or even mapping out their financial future. If your services help people solve problems, plan projects, or make informed decisions, Pinterest could be a great platform for you. Ready to turn searches into leads and leads into customers? Let’s dive into how Pinterest can work for your service business!
Need help with this Pinterest stuff?
We’re here for you! Let’s talk.
Need help with this Pinterest stuff?
We’re here for you! Let’s talk.
Why Pinterest Marketing Works for Service Providers
Unlike Facebook or Instagram, where ads interrupt users’ experiences, Pinterest marketing works naturally within the user journey. This means you’re getting in front of potential customers when they’re in the right frame of mind for what you offer, not just scrolling for entertainment. Here’s why the lead quality from Pinterest is often higher than other platforms:
Benefits of Pinterest Marketing for service-based businesses:
Increased brand awareness – By consistently sharing valuable content, you can increase brand recognition and stay top-of-mind when potential clients are ready to take action.
More website traffic that boosts SEO – Every Pin links to your website. Pinterest users expect to click through, driving traffic that boosts SEO and gets more eyes on your services.
e-Mail list growth – Pinterest is a great platform for email list building, especially when Pins lead them to helpful information.
Generates new & qualified leads – Pinterest brings in new, high-intent visitors, and for our clients, around 80% of Pinterest traffic comes from first-time visitors, leading to sign-up and/or sales conversions on or off the platform.
How To Generate Leads for Your Services with Pinterest
Pinterest attracts users who are planning major transitions—whether that’s moving, travelling, remodelling a home, or making financial decisions. These are precisely the moments when service providers can step in and offer valuable solutions. Here are some practical examples how service-based businesses can leverage Pinterest.
Home Moving, Renovation & Real Estate Services
When planning a move, people turn to Pinterest for practical advice and inspiration. From packing hacks and decluttering tips to first-home buying guides, users actively search for ways to make the process easier. This creates a prime opportunity for home moving companies, real estate agencies, mortgage lenders, and storage facilities to connect with potential customers. A moving company, for example, could share “The Ultimate Moving Day Checklist” – a helpful, highly searchable resource that not only gets saved but also drives users to a service inquiry page, converting Pinterest searches into leads. Similarly, a kitchen remodelling service could post “10 Stunning Kitchen Makeovers to Inspire Your Renovation”, leading users to a free design consultation form.
Travel & Tourism Services
For millions of Pinterest users, trip planning starts long before they book a flight. One in three users actively plans vacations on Pinterest, searching for destination inspiration, travel tips, and curated itineraries. This makes it an ideal platform for travel agencies, airlines, tour operators, hotel chains, and cruise lines to connect with potential travellers at the right moment. A travel agency, for example, could create a “7-Day Japan Itinerary” Pin that not only inspires wanderlust but also drives users to a custom trip planning service, turning casual browsers into booked clients.
Home Security & Smart Home Services
As homeowners look for ways to protect and upgrade their living spaces, many turn to Pinterest for ideas and solutions. Searches for “Smart Home Security Systems” or “Home Automation” indicate strong interest from users who are actively considering an investment in these services. This presents a valuable opportunity for home security providers, smart home system installers, and internet service providers to connect with potential customers. A smart home company, for example, could share a “Beginner’s Guide to Home Automation” Pin, offering helpful insights while seamlessly directing users to a consultation page, turning interest into inquiries.
Car, Travel & Home Insurance Providers
When people plan big trips, major purchases, or a new home, they don’t just look for inspiration—they research ways to protect their investment. Many Pinterest users search for auto, travel, and home insurance options long before making a decision, making this an ideal platform for insurance providers and financial services firms to connect with potential customers. A car insurance company, for example, could share a “New Car? Here’s What to Check Before Choosing Insurance” Pin, offering useful insights while leading users to a quick quote tool, turning Pinterest searches into leads.
Financial & Legal Services
Pinterest users searching for “how to plan a wedding”, “best home upgrades for resale value,” or “packing checklist for expats” aren’t directly searching for financial advice, but their interests indicate they’re making significant life decisions. This presents an opportunity for banks, financial and legal advisors to provide timely solutions. A bank, for example, could post “Should You Buy or Rent When Moving Abroad?”, leading users to a mortgage comparison tool, seamlessly aligning financial services with their evolving needs.
Examples of helpful organic content on Pinterest by service-based businesses that offer house building, gardening, home staging or legal services:
Developing a Content Strategy That Brings You Leads
Use high-value content to capture leads – Pins you publish on Pinterest must lead to content that educates, inspires, or solves problems. When creating Pinterest content, think like your audience. What are they searching for? What problems do they need solved? The more you align your Pins with their needs, the more likely they are to click through to your website. Make your content helpful, intriguing, and impossible to scroll past by answering their questions in a way that sparks curiosity. Give them a reason to take the next step.
To get Pinterest to work for you, your Pins must show up in the right search context and grab attention amongst other Pins in a feed. SEO optimisation of your pin titles and descriptions with the right keywords and creating click-worthy pins are essential prerequisites to increase the chances of getting your Pins noticed.
On Pinterest, indirect promotion works best. Instead of sending users straight to a landing page, link your Pin to a valuable blog post with your offer inside. Why? Because most Pinterest users are new to your brand, they need value and context first before they’ll feel ready to sign up. A helpful post builds trust, answers their questions, and naturally guides them to your offer, making them far more likely to take action. Warm them up before you ask for the sign-up!
Targeted Lead Generation with Pinterest Ads
You can generate leads on Pinterest organically, through paid ads, or a mix of both. Organic growth takes time, but by optimising your Pins with Pinterest SEO and posting consistently, over time, you’ll increase brand awareness, drive traffic, and even boost your Google ranking.
Want faster results? Paid ads let you target specific audiences based on location, interests, and keywords while providing valuable data to fine-tune your strategy. Plus, Promoted Pins stand out with built-in CTAs like ‘Sign up’ or ‘Learn more,’ making them even more clickable! Here are examples of paid marketing for service providers on Pinterest through paid advertising:
Acuity’s and HomeServe’s sponsored Pins go straight to a landing page. Acuity offers a free trial of their scheduling tool, while HomeServe provides information on their repair plans. Amica’s and Baird’s Pins lead to blog articles packed with useful info, that include an invitation to get an insurance quote or a fill out a contact form. Pinterest lead ads, which invite users to fill out a form and leave you their email address without leaving the platform are another option to collect qualified leads.
Pinterest Marketing for Service Providers: Your Digital Business Card for Attracting Clients
Think of Pinterest as your digital business card, a first introduction that sparks interest and leaves a lasting impression. Unlike social media posts that disappear quickly, Pins stay visible for months or even years, continually bringing in fresh eyes.
By optimising Pins with SEO, linking to valuable content, and using targeted ads, service providers can showcase expertise, build trust, and attract high-quality leads. Whether someone is planning a move, booking travel, or researching financial options, Pinterest helps you make that first connection, leading to follow-ups, conversations, and ultimately, new business.
Ready to turn searches into real opportunities?
Leave the Pinning to us!
Ready to attract new leads with Pinterest but short on time or knowledge? Don’t worry—we’re here to help! Our team of Pinterest experts can take the reins, managing everything from content creation to pinning strategy, so you can focus on running your business. Let us handle the pinning while you enjoy the results. Let’s chat!
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Mary Lumley – Pinterest Marketing for eCommerce & Travel / Pinterest Marketing for Service Providers: How to Turn Pins into Leads