How to Set Up a Pinterest Business Account in 3 Easy Steps

Looking for a long-term, complementary, or alternative marketing channel that brings in traffic and sales? Pinterest might be just what you need! This often underestimated platform can give you a serious edge over your competition. It’s the go-to place where people hunt for ideas, whether they’re planning major life projects or just seeking practical solutions to everyday challenges. Trust me, your future customers are on Pinterest right now, searching for the products, services, or solutions you offer. Keen to get started? Here’s how to set up a Pinterest business account in just three easy steps!

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The importance of having a Pinterest business account

Ready to unlock the power of Pinterest for your business? Below, I’ll walk you through how to set up a Pinterest business account in just three easy steps. If you already have a personal Pinterest account, you can choose to convert it to a business account or start fresh with a new one. The best part? It’s totally free and packed with valuable insights and extra features. Setting it up is a breeze! Here’s why and how.

Why you should set up a Pinterest business account

A business account gives you…

Here’s how to create a Pinterest business account in 3 easy steps

Step 1 – Create or convert an account

Do you already have an account, but are unsure if it is a business account? Here’s how you can check:

Create a new account, then follow the steps to set up your Pinterest business account

If you’re setting up an account from scratch, go to pinterest.com/business/create/ and create a new account. Go through the sequence of windows that guide you through the account set up process. It’s quick and easy to follow:

Step 2 – Build your profile

After opting to Showcase your brand, you will be taken to the Settings section (also accessible via the down arrow at the top-right corner of your page). The information you enter here is public and will be visible to anyone visiting your page. Follow the guidelines below when setting up your Pinterest profile.

• PHOTO | Add your logo or personal picture here. To display a professional image of your business, any photo portraits should be taken by a professional photographer. The recommended picture size is 165 x 165 pixels.
• NAME | This is the page title that will appear in bold just below your photo or logo. You can use up to 65 characters. Enter your business name here and, if possible, include any keywords to increase Pinterest SEO. Align the information in this field with the search terms people may use to find you.
• ABOUT | This is the description that appears at the top of your Pinterest page, just below the title. You have up to 500 characters at your disposal to describe your business and entice people to follow you on Pinterest. Again, use keywords in your description for SEO optimisation. Put the information that you want people to read at the beginning, because the text gets cut off after 2 or 3 lines.

• PRONOUNS | If you wish to add pronouns, you can pick up to 2 from the list.
• WEBSITE | This is pre-filled if you entered your website during the account creation. If not, enter your website URL here.
• USERNAME | Think carefully what you will put here. This is the name that will appear in your Pinterest URL. You could just add your company name here. However, it may be worth including a keyword that describes your business. When doing a search on Pinterest or any other search engine, most people will search for a keyword rather than a business name. For example, if you are a garden designer named John Smith, then you may want to consider JS_Garden_Design rather than JohnSmith as user name. Note that you are limited to 30 characters and many names are already taken, but it is worth giving this some creative thought.

The information listed above is the key information that should appear on your public Pinterest page. You’ll have to decide if it makes sense for your business to include an email address, postal address and telephone number. When you’re done, click on Save and move on to the next step.

Step 3 – Claim your website

Claiming your website on Pinterest is super important! It ensures your profile picture shows up next to any Pins you publish. When people tap or click on your profile image, they’ll be taken straight to your Pinterest page where they can follow you.

Plus, once your website is claimed, you’ll get valuable insights into how often your content is shared on Pinterest, thanks to Pinterest Analytics tracking interactions. If you have a Shopify store, you can install an app to connect your store to Pinterest and showcase your products directly on the platform.

What’s next?

Now that your business account is set up, it’s time to add SEO-optimised boards and pins! This helps attract people and lets the algorithm know what your account is all about. To generate business with Pinterest, you need to optimise your page for SEO, add content strategically, and pin consistently. Ready to dive in? Start by learning how to create high-converting Pinterest images. Have fun!

Pin for later!

Mary Lumley – Pinterest Marketing for eCommerce & Travel / How to Set Up a Pinterest Business Account in 3 Easy Steps