How to Use Pinterest for Business: 10 Smart Promotion Tips
Looking to grow your online sales? If you’re wondering how to use Pinterest for business, whether you’re selling products or services, Pinterest is a powerful tool to drive traffic and increase those sales! With Pinterest, you have countless ways to reach your ideal audience, drive traffic to your site, and turn interest into action. Ready to dive in? Here are 10 smart marketing ideas to help you promote your business with Pinterest.
Need help with this Pinterest stuff?
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Need help with this Pinterest stuff?
We’re here for you! Let’s talk.
1. Grow your e-mail list
Have you ever thought about using Pinterest to get more email sign-ups? Pinterest is a truly powerful search engine that is very good at driving website traffic. Whether you’re selling products or offering services, Pinterest can help you attract the right kind of website visitors and transform them into loyal subscribers. The best part? You don’t need thousands of followers to make it work!
People love signing up for your email list when there’s something valuable waiting for them! That’s why most online businesses use a lead magnet on their site, it’s an easy, effective way to draw people in. If you’ve got a freebie to share, Pinterest is the perfect place to promote it! Just create a captivating pin with a message that’s hard to resist. Link it directly to a landing page where they can grab the freebie, or take them to a related blog post with a sign-up form. Pinterest makes it simple to grow your email list with interested, qualified leads!
2. Attract new clients with helpful blog posts
Pinterest is a visual search engine designed for discovery, making it the perfect place to attract new clients through helpful blog posts. People come to Pinterest searching for fresh ideas and solutions on everything from home decor to wellness tips, and your business can meet them right there. By understanding what your potential customers are looking for, you can craft blog posts that offer practical solutions or inspiring ideas.
Pin these posts to Pinterest with eye-catching images (see examples below), so they stand out in users’ feeds. Whether you share these posts organically or boost them through paid ads, each helpful blog post becomes a magnet for new clients, drawing them in with valuable insights they’re eager to explore. With Pinterest, you’re not just posting; you’re positioning your brand as a trusted source they’ll keep coming back to!
3. Increase conversions with good SEO
Even though Pinterest is a visual platform, most users still rely heavily on keyword searches to discover content. That’s why mastering Pinterest SEO can make a huge difference in attracting the right audience and driving conversions. To boost your visibility, make sure your boards and pins have titles and descriptions that use actual search terms relevant to your business, think like your potential customers and consider what they might type in to find products or services like yours.
Spend a bit of time researching keywords on Pinterest (and even Google) to see what terms are popular and relevant in your niche. Using these targeted keywords will help your content appear in the search results of your ideal audience, making it easier for people to find what they’re looking for, and more likely for them to take action. Better targeting means your content reaches the right people, and that’s key to increasing conversions!
4. Get more clicks with eye-catching pins
A picture speaks a thousand words, especially on Pinterest. To attract attention, compelling images are key. The best images are bold, clear, and instantly tell a story about what awaits the viewer when they click through. Start with high-quality visuals that showcase your product, service, or idea in a way that sparks curiosity and interest. Add a simple, clear call-to-action on the pin itself; it’s a nudge that says, “Click here to learn more” or “Discover this idea,” making it easy for viewers to know exactly what to do next.
But don’t stop there, the promise made by your pin should match the content they’ll find on your site. If your pin advertises “5 Easy Home Makeover Tips,” for example, make sure those tips are front and center on the linked page. This consistency builds trust, which is key to driving engagement and conversions over time. For a deeper dive on creating highly effective Pinterest images, check out this article, it’s packed with tips to help your pins stand out and maximise your click-through rate!
5. Connect your product catalogue to Pinterest
If you’re a merchant, connecting your product catalogue to Pinterest is a smart way to make your products shine on the platform! By setting up Product Pins, you’re turning Pinterest into a virtual storefront where people can easily discover and shop your items. These Product Pins are designed to grab attention by clearly showing that your items are available to buy. Each pin displays key details like the product name, description, price, and stock status, giving potential customers all the info they need at a glance.
And here’s the best part: Product Pins are directly linked to the corresponding pages in your online store, so when someone clicks, they’re taken straight to where they can make a purchase. Plus, once your catalogue is connected, you can run catalogue campaigns to dynamically retarget users with products they’ve previously viewed on your website, keeping your items top of mind! If you’re exploring how to use Pinterest for business, connecting your catalogue is a great way to drive traffic, engage shoppers, and boost conversions.
6. Apply to join the Verified Merchant program
Once you’ve connected your product catalogue to Pinterest, it’s a great idea to apply for Pinterest’s Verified Merchant Program. That blue checkmark beside your account signals that Pinterest has vetted your store, and it comes with some big benefits. First off, it gives your brand serious credibility, customers can see that your e-commerce store is trusted and meets Pinterest’s merchant standards. Plus, verified merchants get a boost in visibility! Your products can appear in related product lists, helping potential customers discover your items while they browse similar products.
7. Drive long-term traffic and visibility
One of the unique benefits of using Pinterest is the incredibly long lifespan of organic pins, which can drive consistent traffic to your site for months, even years, after they’re posted. Unlike most social media posts that fizzle out quickly, pins continue circulating in feeds, generating visibility and clicks as users save and share them. For example, several of our pins from over a year ago still appear in searches and drive steady traffic, thanks to their lasting relevance and appeal.
This long life-span is why focusing on evergreen content is so powerful. By creating pins that remain useful and relevant over time, you’re investing in content that will keep working for you long after it’s published. On average, content on Pinterest stays active for about four months, compared to only 48 hours on Instagram, 5 hours on Facebook, or a brief 18 minutes on X. Even YouTube videos, known for their longevity, see peak engagement for only about 20 days.
In contrast, Pinterest’s format is built to drive long-term traffic, making it ideal for businesses looking for a lasting impact. So, if you’re wondering how to use Pinterest for business in a way that supports sustained growth, focus on creating shareable, evergreen pins. This strategy will keep your brand in front of potential customers and deliver valuable, long-term results!
8. Improve your Pinterest ranking: Pin daily
One of the secrets of success on Pinterest is to make pinning a daily habit! Consistency is key here, the more regularly you pin, the better your chances of boosting your visibility and ranking higher in Pinterest searches. Daily pinning signals to Pinterest that you’re an active, engaged user, which can help your content appear more frequently in users’ feeds. For beginners, starting with about 1-2 pins a day is a good approach, and you can build up as you go. But remember, consistency matters more than sheer volume. It’s better to pin a steady amount daily than to post a lot one day and nothing the next.
To keep up with this routine, you can pin manually or, even better, use a scheduling tool to streamline the process. Our recommended tool for this is Tailwind which helps you analyse what’s working and optimise your approach over time. So, if you’re exploring how to use Pinterest for business growth, a solid, daily pinning strategy can elevate your content, boost your reach, and help you maintain a strong presence that pays off in the long run.
9. Use the Pinterest Trends Tool for content or ads
The Pinterest Trends Tool is a powerful tool for discovering what’s trending and when on Pinterest! It gives you a clear picture of what people are searching for and the peak times for those searches. Just type in a keyword related to a product you sell, and you’ll get a full year’s worth of search trends for that item. You’ll also see related keywords and sub-niches, giving you ideas on how to expand your reach. You can find this tool in the Business Hub of your Pinterest account or at trends.pinterest.com. It’s perfect for staying ahead of the curve, to help you create timely and engaging pins.
10. Boost conversions with paid advertising
Once you’re comfortable driving organic traffic on Pinterest, it might be time to consider the benefits of a paid advertising campaign to boost your results! Pinterest ads are an excellent way to get your pins in front of the right audience much faster and with precise targeting options. Instead of waiting for your content to gain organic traction, paid ads give your pins immediate exposure, helping you reach potential customers exactly when they’re searching for products or ideas like yours. Think of it as a fast pass to the top of search results, where your content is seen sooner and by more interested users.
A paid campaign also opens up a wealth of insights that aren’t available with organic pins. You’ll get access to additional keyword data, helping you understand what’s resonating with your target audience and giving you a clearer picture of trending search terms. And when it comes to measuring impact, paid ads offer detailed conversion tracking, so you’ll see exactly how your investment is paying off, from website visits to completed sales. Running ads doesn’t just increase visibility—it’s an effective way to refine your strategy, connect with your audience faster, and drive more meaningful engagement that leads to higher conversions.
Did you know that after running a paid advertising campaign on Pinterest, the pin(s) you promoted during that campaign will stay on Pinterest and continue to drive traffic organically?
How to use Pinterest for Business – Summary
In summary, learning how to use Pinterest for business opens up new opportunities to grow your brand by reaching the right audience and driving consistent traffic. With strategies like growing your email list, creating eye-catching video pins, optimising SEO, and connecting your product catalogue, you can turn Pinterest into a powerful tool for conversions. Joining the Verified Merchant Program boosts your credibility, while daily pinning and occasional paid ads help amplify your reach. By following these 10 smart promotion tips, you’ll be well on your way to leveraging Pinterest’s unique potential for long-term business growth and success.
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Mary Lumley – Pinterest Marketing for eCommerce & Travel / How to use Pinterest for business: 10 Smart Promotion Tips